Many Indians prefer other modes of security than life insurance. The insurance agents often are barraged with reasons upon reasons by the uninterested-in-insurance segment.
Human resources and marketing functions of Kotak Life Insurance Company approached us for a solution to address this issue. We successfully conducted ‘Bring-It-On’ a multi-tier program on the company’s internal digital assets to reorient the foot soldiers on countering the arguments with a ‘plan’. (More details cannot be shared to honour the Non-Disclosure Agreement)